Google has become the go-to place for online shoppers and users searching for answers or products. Over 80% of people use it as a first choice when they need solutions. Therefore your roofing business loses out on those customers if you do not optimize your website for search engines. At dNovo Group, we understand that a strong online presence is crucial, but it must generate specific traffic for the business.
Proper SEO techniques can improve your visibility for prospective clients from all over the world. They also help you reach out to other potential clients looking for products indirectly related to your business, such as those searching for mortgages. SEO offers the best way for the roofing business to survive, beat the odds, and thrive for longer.
Why invest time and money in roofing SEO
Using roofing SEO as a marketing strategy will cost you some time and money, but the results make it a very cost-effective option. If you do it right, you get quality leads that can turn into return customers. That translates to recurring income sources.
Ranking high on SERPs makes you more discoverable, increasing visibility with property owners within your locality. A higher position also portrays your roofing business as reputable, thereby improving the perspective of potential customers.
Customers who want to book your services only consider doing so if you appear at the top. All these and the clicks you get from organic searches can help your business expand significantly.
How does online traffic work?
As the most dominant search engine, Google uses some complicated algorithms when determining how to rank websites. They use crawlers that assess the content you display to ascertain whether it fits what users need. They also check the quality by considering the number of websites that link to yours. The search engine also uses other factors such as loading speed, mobile-friendliness, and how users engage with the site to establish your position.
If you appear on the first page of the search results, you get more clicks from users who might become your loyal customers. That gives you more organic traffic and leads that you can easily transform to sales.
SEO strategies for roofers
Some techniques that can help you with the algorithms include:
Keyword optimization: Find out the terms people might use when searching for your services. Research the relevance of those keywords, search volume, and the level of competition they have.
On-page optimization: Use title tags and meta descriptions appropriately. Title tags show Google what the page is about, while meta descriptions provide the overview. The rest of the content on the page should be engaging, shareable, and original.
URLs: Use short URLs that are descriptive and shareable. If possible, use keywords.
Linking: Organize the web pages accordingly, then identify related businesses that can link to yours. Link your site to other authoritative sites and have links to other pages within your website as well.
dNovo Group can do these and more for your roofing business. Give us a call if you need professional assistance.